Experience
Sr. Marketing Manager,
Accountable Tech
May 2024 - Present
Strategic Partnership Management: Cultivated and managed key industry partnerships to amplify collaborative initiatives; including 2 comprehensive policy campaigns and 3 joint digital campaigns.
Multi-Platform Oversight: Served as the editor and designer for over 6 research papers, 2 weekly emails and SMS campaigns contributing to a 18% increase in email list & 27% increase in fundraising growth.
Content Development: Managed and edited over 50 pieces of weekly social media content, and 2 weekly direct-to-camera videos, resulting in an over 25% increase in social media audience engagement.
Senior Marketing Manager,
Groundwork Collaborative
October 2020 - May 2024
Brand and Website Relaunch: Led the organization’s brand relaunch – including the website, email, and social media content, increasing web traffic by over 33% and implementing over 12 templates for staff use.
Creative Strategy Development: Spearheaded over 8 yearly campaigns, conferences, and events across Groundwork Collaborative and 5 auxiliary brands, leveraging strategic partner relationships.
Consultant Management: Managed over 5 designers and 2 technical consultants annually, overseeing conference and project lifecycles from acquisition to completion and subsequent reporting.
Performance Tracking: Tracked and reported key performance metrics across email and web platforms, contributing to a 21% growth in audience reach and engagement across social media platforms.
Sr. Manager of Partnerships,
LM Marketing Group
December 2016 - January 2018
Client Portfolio Management: Managed over 6 client portfolios across diverse industries, including information systems, residential development, and hospitality.
Social Media Strategy: Maintained an engaged weekly presence on social media platforms, tracking and reporting campaign performance using UTM and other metrics.
Partnership Enhancement: Strengthened client relationships through proactive engagement and strategic collaboration, fostering long-term partnerships and boosting client retention.
Digital Brand Manager,
OAAA
January 2018 - September 2020
Design Production: Designed out of home billboards and digital ads for over 50k screens over 30 U.S. markets, including prominent placements in Times Square, NYC, and nationwide.
Content Management: Produced social media, email, and website content that supported major industry campaigns, resulting in a 39% increase in social media audience reach.
Contact me for more work or education history.