Launched in connection with New York’s Advertising Week, “Get Out of Home,” targeted media agencies and planners attending New York Ad Week with static and digital out-of-home ads that invited them to engage with the campaign using the #GetOutofHome hashtag.
This campaign positioned the out-of-home medium as more than just a banner ad, and played on the idea that digital design doesn’t get any bigger than a billboard. The campaign, in partnership with GrandVisual, was featured in publications like The Drum and across social media.
Design expressions
Stepping into the world of large-scale design was both an exhilarating challenge and a defining moment in my career. There's nothing quite like the thrill of seeing your work light up Times Square, N.Y.C. and make its mark across the U.S.—an empowering reminder of the impact thoughtful design can have on a grand scale.
Brand collateral
When I had the opportunity to work on a larger scale, I was excited at the thought of a unique challenge. Seeing something you designed in Times Square and scattered across the rest of the U.S. is an empowering experience.
